Edrington’s Planning Evolution, Powered by Spitfire Analytics

Edrington is a global leader in premium spirits, home to iconic brands like The Macallan, Highland Park, and Glenrothes. With over 3,500 employees, most of them based outside the UK, Edrington needed a faster, more flexible approach to planning and reporting, especially as demand grew in the US market.

<10s
Shipments data now loads in under 10 seconds
20s
Financial calcs down to 20 seconds (from 2+ minutes)
3+
3+ years of trusted partnership with Spitfire Analytics
Edrington

The Challenge

Edrington’s US finance team had outgrown its depletion-based planning system. It was:

  • Slow and error-prone, with processes dragging on for hours

  • Overly complex, with too much detail and not enough value

  • Unable to scale, struggling to handle growing data volumes and evolving business questions

And when the system wasn’t crashing, it was freezing mid-report. Not ideal.

The Solution

Spitfire Analytics rebuilt the planning environment from the ground up, without interrupting day-to-day operations.

Here’s how we delivered:

  • Stripped back unnecessary SQL steps to dramatically reduce data load times

  • Built and tested a brand-new solution in parallel, so teams could keep working

  •  Upgraded to IBM® Planning Analytics Cloud, unlocking better performance and flexibility

  • Added overhead analysis and open order tracking, expanding visibility across the board

  •  Introduced IBM® PAX and PAW for a smoother, more intuitive user experience

The Result

  • <10-second data loads (down from over an hour)

  • 20-second financial calcs, without the wait

  • No more crashes, freezes, or lockouts

  • Live, flexible reporting when and where it’s needed

  • Tailored planning tools that fit real-world finance workflows

Client Testimonial

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Spitfire Analytics have partnered with us for over three years, complementing our internal teams. They’ve provided consultancy, support, development, and turn-key solutions.

What sets them apart is not just technical expertise, but deep subject matter knowledge in financial accounting, budgeting, and process improvement. This combination has driven a truly innovative and transformational evolution in our systems and capabilities.

Peter Smith, Head of Solution Delivery – Edrington

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