Our team members are all finance professionals who understand how accurate and automated planning can put the finance team at the heart of the business.

We have a detailed understanding of the importance of financial planning, with exceptional skills and experience in implementing IBM® Planning Analytics.  Our team members are focused on delivering an automated system which meets our clients’ needs and constantly providing exceptional client service.

Meet the Management Team

Simon Bradshaw profile image

Simon Bradshaw

Managing Director

Simon is a fully qualified chartered management accountant with experience of analytics dating back to 2003. Before devoting his working life to systems, Simon worked in a paper mill and as a supermarket manager.

Simon has worked with IBM® TM1 since 2005 and has implemented systems at some of the UK’s biggest companies. He enjoys engineering robust models which stand the test of time and loves meeting and working with different people – particularly those in need of therapy away from spreadsheets.

With the little spare time he has away from data, Simon is a passionate mountaineer and is attempting to complete the Munros. He is also is a keen gardener, follows rugby league and plays the guitar.

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Adam Cavanagh profile image

Adam Cavanagh

Sales Director

Adam loves introducing businesses to software that is ultimately going to save them time, drive profitability and improve efficiency to unleash staff to add value. Responsible for new business and customer happiness, he feels immensely proud when he sees customers using the software that the team have recommended and implemented.

Adam enjoys meeting customers with varied needs and identifying how Spitfire Analytics can support their business plans. He loves family time, football and is excited to be involved as Spitfire Analytics grows. Contact Adam to discuss your needs today.

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Edward Stuart

Edward Stuart

Solutions Director

Edward takes a strategic approach to meeting the challenges of finance teams. Known for his innovation and problem-solving skills when finding the best solutions for customers, he favours a ‘keeping it simple’ approach to implementing software solutions.

Edward chairs the North West IBM® Planning Analytics User Group and is a keen exponent of the REST API and JavaScript technologies.

He is an ultramarathon runner and has also completed the London, Barcelona and Florence marathons. Now a family man, he has re-discovered his love of tennis.

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Declan Rodger

Declan Rodger

Technical Director

Initially trained as an accountant for a FTSE 100 Company, Declan found his real passion working with the planning software they used. He has consistently shown a real passion for IBM® TM1 as an avid contributor to the IBM® Planning Analytics community, regularly sharing insight into new and upcoming changes.

Declan focuses on creating efficient, user-friendly systems – starting with the ideal user experience in mind and modelling the rest of the system to achieve that.

Currently in the process of planning his wedding, he enjoys the fact that work provides an opportunity to talk and think about something else for a change!

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Adam Whittick

Adam Whittick

Operations Director

Adam started his career working for a world-renowned luxury car firm and led their implementation of IBM® TM1. He has since worked with IBM® TM1 across various industries, in businesses large and small, from the private and public sectors. Adam enjoys finding efficiencies in company processes and activities, both through implementing completely new systems and working on existing systems to increase efficiency and accuracy.

Adam is a keen motorcyclist who enjoys following MotoGP and touring around Europe and the UK.

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