Case Study

Superdry's Transformational Journey with Spitfire Analytics

Superdry is a globally recognised fashion brand, known for its unique blend of vintage Americana styling with Japanese-inspired graphics. Operating in over 50 countries, the brand consistently aims to enhance its operational efficiency to meet ever-growing customer demands.

20%

Reduction in reporting time

100+

Countries supported through centralised reporting

515

Locations unified on a single data platform

The Challenge

Before working with Spitfire Analytics, Superdry’s finance team found themselves tied up in inefficient, manual processes:

Data had to be pulled manually from the ERP system for every report, routine or ad hoc
Teams were duplicating tasks and spending hours cleaning up inconsistent data
Disconnected spreadsheets made collaboration tricky and insights even trickier to trust

The process was time-consuming, messy, and left little room for value-added analysis.

The Solution

To get things running like a well-styled machine, Spitfire Analytics implemented IBM® Planning Analytics, tailored to Superdry’s needs.

Here’s what we brought to the table:

A central server for automated data loading and instant access
Regular, automated reports for P&L, balance sheets, and cash flow
Existing spreadsheet models migrated into one unified platform
Consistent, transparent formulas across the team, no more guesswork
Seamless Excel integration, so users could keep the interface they know and love

The Result

20% time savings across all reporting
Real-time insights into trial balance data
Standardised, trusted reporting across global teams
Pain-free Excel adoption, familiar tools, smarter outcomes
Stronger collaboration from London to Tokyo (and everywhere in between)

Client Testimonial

The impact of the new system has been profound. Spitfire Analytics understood our challenges and provided a solution that not only works but also empowers our team to focus on strategic initiatives rather than administrative tasks.